Strategy · UX/UI · Framer · Platform setup
Role
Website · Course pages · Checkout flow
Scope
The brief
Dr. Bilenko had years of professional expertise and educational content. The goal was to turn it into a clear online product that could present, sell and deliver her courses independently.
Product structure
Defined how courses, bundles and educational content should be organised.
Design & Framer
Designed the visual system and built the responsive website in Framer.
Course platform
Selected and configured the course platform, connected checkout and the post-purchase access flow.
Designing the journey
A few words
Task
A few words about task
Kseniia Bator
Product designer & Developer
Solution
01
Make the offer understandable
Solution
03
Build trust before asking to buy
Solution
02
Keep purchase friction low
Details are part of the product
From content hierarchy to button behaviour, every element was refined to make the experience feel clear, consistent and intentional.
Explored multiple UI patterns across categories
Aligned with developers and product owner on trade-offs
Unified product cards under one scalable pattern
Facilitated trade-offs with devs & PO
Compared flows for speed & clarity
Led alignment to choose one scalable flow
Made it scalable across categories
Found the sweet spot between speed and detail
Tried 8 different PDP flows
Chose one clear pattern for every category
Designed — and actually shipped.
I built the website in Framer, prepared responsive layouts, connected the purchase flow and configured the course platform so the final experience works beyond the interface itself.
Тут Юля розказує, який чудовий і гарний сайт я зробила, врахувавши її вайб, стилістику сторінки в інстаграм, зберегла при цьому серйозність і зробила процесс покупти простим і доступним.
Yuliia Bilenko
Авторка курсів
The result
A complete, ready-to-sell education platform — from first visit to course access.
6 course offers
€199–796 products
Website →
Payment →
Access
Kseniia Bator
Product designer
