Product Thinking

Kseniia Bator — Product & UX/UI Designer - work progress

Hi, I’m Kseniia.

For the past 8+ years, I’ve been designing products, websites, and digital experiences. Sometimes the answer is a UX audit. Sometimes it’s a website. Sometimes it’s a product. My job is figuring out what will actually help and making it happen.

Selected work

This is where you can see what I’ve been working on, how I approach problems, and the kind of design I enjoy building.

Optimizing user registration flow

Fintech, UX optimization

2025

Optimizing user registration flow

Fintech, UX optimization

2025

Work with a giant design system

Design system, E-commerce

2024

Work with a giant design system

Design system, E-commerce

2024

I’ve spent 8 years designing digital products across fintech, retail, and B2B.
A big part of my work was done in collaboration with international teams and enterprise clients — often under NDA, through a design agency.
I’ve worked on complex design systems, improved outdated user flows, and helped turn messy legacy into clear, usable, and scalable products.

I’ve spent 8 years designing digital products across fintech, retail, and B2B.
A big part of my work was done in collaboration with international teams and enterprise clients — often under NDA, through a design agency.
I’ve worked on complex design systems, improved outdated user flows, and helped turn messy legacy into clear, usable, and scalable products.

Freelance

Product Designer & Framer Creator

since 2024

Nixtio

UX/UI & Product Designer

2020 - 2024

Freelance

UX/UI Designer

2020

Remme IO

Web & Graphic Designer

2019 - 2020

Freelance

Web Designer

2018 - 2019

Impact

Redesigned a global innovation platform, combining strategy and storytelling to deliver a clear, bold presence for a tech-forward foundation

Brought structure and consistency to a large-scale e-commerce design system used by multiple teams and vendors

Designed and refined payment and booking flows for a fast-growing SaaS product with 5M+ bookings per year

Ways we can work together

UX Audit

1

A focused, honest look at what slows users down — and how to improve it. Mini audit starts at $300 with 3–5 days delivery; full SaaS review available.

user research

ux review

accessibility

actionable insights

From €300

Websites & Digital Experiences

2

From strategy and UX to visual design and Framer development. Whether you need a landing page, portfolio, or a complete website, I can help bring it to life.

landing pages

websites

framer

conversion-focused

From €1,500

Design Partnership

3

Ongoing support for teams and founders who need product thinking, UX expertise, and hands-on design execution.

product design

ux strategy

design systems

ongoing support

Custom

Get in touch

Ways we can work together

UX Audit

1

A focused, honest look at what slows users down — and how to improve it. Mini audit starts at $300 with 3–5 days delivery; full SaaS review available.

user research

ux review

accessibility

actionable insights

From €300

See how it works

Websites & Digital Experiences

2

From strategy and UX to visual design and Framer development. Whether you need a landing page, portfolio, or a complete website, I can help bring it to life.

landing pages

websites

framer

conversion-focused

From €1,500

Design Partnership

3

Ongoing support for teams and founders who need product thinking, UX expertise, and hands-on design execution.

product design

ux strategy

design systems

ongoing support

Custom

Get in touch

xeniiabat@gmail.com

behance

cv.pdf

Process

There is how I approach product design

Let’s talk

Discover

Understanding the problem, not just the brief.

Define

Turning complexity into a clear direction.

Design

Exploring solutions that balance logic and aesthetics.

Deliver

Shipping something that actually works in the real world.

My thoughts

Thoughts, ideas, and perspectives on design, simplicity, and creative process.

View all articles

UX design

Apple and Google don’t care about your product’s UX

Why strictly following guidelines is a safety net for juniors, but a trap for product growth.

Design roles

Designing for a 3-second attention span

What this new pattern actually changes in Product design

black laptop computer on brown wooden table

AI & design

How AI changed the way I design

AI didn’t make me faster — it made my design thinking more precise.

Kseniia

xeniiabat@gmail.com

If you have an idea, a product, or a question you’d like to think through together — I’m always open to a conversation.

Home

UX audit

Templates

Thoughts

Contacts

medium

behance

cv.pdf

Kseniia

xeniiabat@gmail.com

If you have an idea, a product, or a question you’d like to think through together — I’m always open to a conversation.

Home

UX audit

Templates

Thoughts

Contacts

medium

behance

cv.pdf